Safi is the biggest skincare brand in Malaysia that want to enter Indonesia’s market. As Malaysian brand, one of their strength is ‘halal’ claim but there’s already one big brand in Indonesia that well known for their halal communication.

We finally go by their another strengths: natural, and ‘teruji’ (scientifically proven) and Indonesia’s skincare users & reviewers welcoming Safi enthusiastically!

Bioessence KOL


creating a complete digital strategy with one big communication for all digital assets, creating a website with a skin analyzer

Bioessence KOL


icon 1M

More than 1M
organic impressions
in 10 months

icon 75K

75K Instagram
followers in 7 months

icon 2018

Being one of the noisiest
brands launched in 2018



One Stop Information Center for All Safi Enthusiasts. Designed to give costumers all the Information they need about Safi. User Friendly


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