
Project Brief
Create BRAND AWARENESS of Safi as new skincare brand made from finest natural ingredients, halal, and tested (proven efficacy) with EMOTIONAL ATTACHMENT that Safi understand their needs and enables them become a better Muslimah every day in clear communication to DIFFERENTIATE Safi from others.
The Challenge
There are already some of Big Halal Skincare brands in Indonesia, then how to differentiate Safi with other brands? How to build awareness and trust thru digital?